Sky has announced that the price of its Sky TV packages will increase at the beginning of September 2014. The price hikes will affect customers who are about to sign up for Sky television as well as those who have not had their subscription for 12 months before September 1st 2014. The prices are expected to increase by up to 10% after this date.
The announcement came in the form of a small text statement on the bottom of the company’s Sky television subscription page. It said, “in accordance with our standard terms your Sky TV package may rise by up to 10% in a minimum contract term” followed by a brief one line statement at the bottom which describes the price rise from September.
This would not be the first time that Sky has quietly posted a message like this on its website. The telecoms company that also supplies telephone and broadband services did a similar thing in 2012 when Sky hiked prices by up to 7.5% via an announcement on their online store. However, Sky has said that customers will get a full confirmation of how much the bills will increase by soon.
Although Sky has advertised that their price rises are going to be ‘up to 10%’ it’s very unlikely that they will be this high. Not only would they lose a great deal of customers with such steep hikes, but it would also give their closest rival BT the upper hand.
At the moment, Sky offers three bundles for their television services. There’s the Original one that costs £21.50 per month, there’s the Variety one that clocks in at £27 per month and the Family bundle that is around £32 per month. There are also extras available such as Sky Movies and Sky Sports that cost £16 and £22 per month, respectively.
A spokesperson for Sky said this about the changes:
We work hard to keep any rises to a minimum, ensuring we continue to offer our customers great value. We will be writing to customers in July outlining any changes.
Even prior to the proposed price hikes in September 2014, Sky are the most expensive of all the paid TV providers. The average monthly cost is £2 cheaper with Virgin and £4 cheaper with BT. However, this does not take into account the fact that there is a £25 set up fee with BT as well as a £15.99 cost for line rental.